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What people are saying about Southside:
I would recommend Anne-Marie as a Marketing Consultant. Her advice was honest, practical and insightful. She helped us work out what was working and not working for us, what to increase and where to go next with our
ideas….more
Claire & Aaron Hills
ANGUS ME CHANICAL |
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 | |  | Workshop: 15 October, 2009 Advanced marketing Workshop at Sydney, St George & Suth.Shire BEC ...more |
| | | | | Workshop: TBA, 2009 Marketing for Service Businesses ...more |
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All Articles | | | By Anne-Marie Watson After a tough year in 2009, this year is promises to be much brighter economically. To be sure you make the most of these opportunities, it will pay to understand your customer needs more than ever.Here are some current and future trends that are being reported ...>more | | |
| | | By Anne-Marie Watson While it's certainly not a hoped-for-thing to get made redundant in a financial crisis, being out-of-work does sometimes open other doors. Many people decide that small business is worth a shot. Some of these people ... >more | | |
| | By Anne-Marie Watson As per our previous article, there are five steps to basic marketing strategy. In the last article (Part 1) we covered Step 1: Market Segmentation and Step 2: Segment Targeting. Now we examine the last three steps i.e. your ...>more | | |
| | By Anne-Marie Watson Developing marketing strategy actually covers five different and important steps in the marketing process. All five are steps towards successfully matching up your product or service benefits to the customers with the most likely ... >more | | |
| | By Anne-Marie Watson Customer testimonials can be a very positive driver to a business or brand's success. Right? If that's so, why doesn't everyone use them? Well it could be that some people just haven't discovered this great secret yet but... >more
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| | By Anne-Marie Watson Oprah Winfrey’s doing it, Ashton Kutcher’s been doing it for some time, and even more amazing, hundreds of people are watching them! No, I’m not talking about revealing paparazzi photos on the internet - I’m talking about ... >more | |
| | By Anne-Marie Watson If you are like me, you are starting to sit up and really take notice of this new phenomenon called 'Social Marketing'. It's one of the most popular topics in marketing circles and everyone seems to be into some part of it ... >more | |
| | By Anne-Marie Watson If the pessimist can be believed, we look like we will be facing the downturn economy for quite a while yet. But not everyone is suffering. Some companies continue to grow and some even say business is brisk! ...>more | |
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 | Multiple Streams of Internet Income by Robert G. Allen. >More BUY NOW | What No One Ever Tells You About Marketing Your own Business by Jan Norman. >More BUY NOW
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 | Five basic areas to check ‘How well your brand logo works': - Is there just wording or an image as well? Images help build a stronger brand identity.
- Use a font that is not too flowery or stylistic; these are hard to read. Often a san serif is best.
- Make your logo vibrant and interesting. Best to use colour; if you use B & W, make sure its something eyecatching, otherwise it may look boring.
- How well does your logo translate to other mediums besides your biz card? Check out printing materials, website layouts and look at both portrait and landscape versions to see if it still works OK.
- Are there too many colours? If using PMS colours, the cost of print goes up steeply with too many colours!
MORE BRAND LOGO TIPS LATER THIS MONTH |
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What is the difference between a Business Plan and a Marketing Plan?
What is a CRM? |
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