Are you struggling to market your small business? Anne-Marie Watson; small business marketing expert Welcome to Southside Marketing Solutions. We are a Sydney based marketing consultancy that specialises in helping small businesses improve their marketing. Throughout our website you will find a range of helpful articles, tools and expert advice on Small Business Marketing. Our newsletter also provides many useful tips and updates every month. Our goal is to provide practical and cost-effective advice through our e-products, services and our many, many FREE resources. We hope you enjoy our website and look forward to any comments, enquiries or other feedback ... >contact us now.   Read more about Southside Marketing…

What Do Your Customers really, really want? By Anne-Marie Watson After a tough year in 2009, this year is promises to be much brighter economically. To be sure you make the most of these opportunities, it will pay to understand your customer needs more than ever.Here are some current and future trends that are being reported ...>more Niching Your Business: Specialise to Speed up your success By Anne-Marie Watson An important part of any company's marketing strategy is identifying what markets they will sell to and with what strategy they will approach these market(s). Three generic types of strategy options include: overall cost leadership, differentiation and focus. Niche marketing is a form ... >more Ten Top Ideas for Low Cost Marketing By Anne-Marie Watson It is a reality that when starting a business there is often limited funds for investing in promotion. Even established businesses will limit their promotion spend on the assumption that promotion is expensive. But did you know that some of the best marketing ideas cost very little..  >more Start an Online Business… but beware the pitfalls! By Anne-Marie Watson While it’s certainly not a hoped-for-thing to be made redundant in a financial crisis, being out of work sometimes can open other doors. Small business is often the door that looks most promising.... >more Part 2: Marketing Strategy-what are the basics? By Anne-Marie Watson As per our previous article, there are five steps to basic marketing strategy. In the last article (Part 1) we covered: # Step 1: Market Segmentation # Step 2: Segment Targeting ... >more

Articles What Do Your customers really, really want? By Anne-Marie Watson After a tough year in 2009, this year is promises to be much brighter economically. To be sure you make the most of these opportunities, it will pay to understand your customer needs more than ever.Here are some current and future trends that are being reported...>more   Downloads The latest downloads NOW available include: Marketing Plan Outline FREE Marketing BASICS Checklist FREE Website Supplier Checklist FREE 20 Major Marketing Mistakes to Avoid in Small Business   Visit our Marketing Tools page to see all downloadable resources available for small business.....>More   Reports Books Seminars 15th October 2009 - 'Advanced Marketing' one day Workshop Southside Marketing Solutions will be presenting an 'Advanced Marketing Workshop' at the St George & Sutherland Shire BEC offices at Kirrawee. The course runs from 9.30am-5.00pm and the cost is $166 for members/$198 for non-members (incl. GST). Bookings can be made through the BEC website. No seminars currently planned for February 2010

March 30, 2010 Mobile apps spread to consumer products March 24,  2010 P.R releases lack multimedia March 22, 2010 Social Media now attracts users around the clock March 17, 2010 Oz SMEs unsure about online March 16, 2010 Facebook fans pay off March 11, 2010 Social media not replacing email 1. What Do Your Customers really, really want? 2. Ten top ideas for low cost marketing. 3. Out-of-work? Start an online business…. 4. Is Twitter 'twuly' twaddle? 5. Niching Your business: specialise to speed up success