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Marketing Strategy Articles

Workshop: 15 October, 2009

Advanced marketing Workshop

at Sydney,  St George & Suth.Shire BEC   ...more

Workshop: TBA, 2009 

Marketing for Service Businesses


Smartphone users feel naked without their phones

Smartphones now outsell PCs

Online shoppers more satisfied vs instore


Corporate blogging may have peaked

Small business turning to viral marketing


1. Why your business should be using QR codes
Six questions to ask yourself before launching a business.
Lead generation 'must knows' for small business.
4. What are ISPs and why they are important for email

5. 9 marketing foundations for small business success: Part 2 

Marketing Articles: Marketing Strategy
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Nine Marketing Foundations for Small Business: Part 2

All businesses, including even the smallest, need a certain amount of cash upfront and ongoing, to survive. While there are many marketing and operational actions that cost nothing, all businesses should budget at least for ... >more

Nine Marketing Foundations for Small Business: Part 1

Regardless of whether you are just starting or you've been in business for a while, there are some marketing fundamentals that all small businesses should establish to maximise the likelihood of success.... >more

 Part 2: Marketing Strategy - what are the basics?

As per our previous article, there are five steps to basic marketing strategy. In the last article (Part 1) we covered:

    • Step 1: Market Segmentation
    • Step 2: Segment Targeting... >more

Part 1: Marketing Strategy - what are the basics?

 Developing marketing strategy actually covers five different and important steps in the marketing process. All five are steps towards successfully matching up your product or service benefits ... >more


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