Marketing Strategy Articles

Nine Marketing Foundations for Small Business: Part 2

All businesses, including even the smallest, need a certain amount of cash upfront and ongoing, to survive. While there are many marketing and operational actions that cost nothing, all businesses should budget at least for ... >more

Nine Marketing Foundations for Small Business: Part 1

Regardless of whether you are just starting or you've been in business for a while, there are some marketing fundamentals that all small businesses should establish to maximise the likelihood of success.... >more

Part 1: Marketing Strategy - what are the basics?

 Developing marketing strategy actually covers five different and important steps in the marketing process. All five are steps towards successfully matching up your product or service benefits ... >more