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MARKETING NEWS HEADLINES: November 2011 November 3, 2011
SEO considered most effective for lead generation B2B marketers are deriving the largest impact for lead generation from SEO according to a November 2011 report from Webmarketing123. Listed by B2B marketers as the No.1 goal for digital programs, lead generation was reported as being influenced by PPC (pay-per-click) advertising by only 25% of respondents, less than half as influential as SEO. The “2011 State of Digital Marketing Report” also reported social media marketing as the third most important influence by 17.9% of respondents. |
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