MARKETING NEWS HEADLINES: November 2011 November 11, 2011
Australian small business women adopting social media faster than men A study by American express of 1031 Australian small businesses has found that women are taking up social media and online retail more successfully than men. Forty-three percent of female small business owners are using at least one form of social media in their small business versus only thirty-seven percent of male counterparts. Amongst this study group, nearly half (48%) had their products or services available online versus only 40% of male business owners. |
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