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MARKETING NEWS HEADLINES: November 2011 November 9, 2011
Free shipping highest rated for online purchases Data from a study be e-tailing group, "The Connected Consumer",shows that unconditional free shipping is the top influencing website feature rated by shoppers with 73% rating it as a very important or critical feature when making a purchase from a website. Free returns was the 2nd highest factor (70%). Free shipping also rates highly for engagement with 60% saying they would engage at a social media site as a result of this offer. |
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