Who are Today's Green Consumers? The word ‘greenie' has come a long way in the last 30 years or so. At the very early advent of environmentalism, it was used to describe a small number of consumers who were considered diehards, left-wing hippies, socialists or any other ‘hair-brained liberal who didn't understand the economics ...>more |
What do your customers really, really want? The word ‘greenie' has come a long way in the last 30 years or so. At the very early advent of environmentalism, it was used to describe a small number of consumers who were considered diehards, left-wing hippies, socialists or any other ‘hair-brained liberal who didn't understand the economics ...>more |
