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2009September 2009 October 2009 November 2009 December 2009 2010January 2010 February 2010 March 2010 April 2010 May 2010 June 2010 July 2010 August 2010 September 2010 October 2010 November 2010 December 2010 |
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 | Multiple Streams of Internet Income by Robert G. Allen. >More BUY NOW | What No One Ever Tells You About Marketing Your own Business by Jan Norman. >More BUY NOW
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 | Five basic areas to check ‘How well your brand logo works': - Is there just wording or an image as well? Images help build a stronger brand identity.
- Use a font that is not too flowery or stylistic; these are hard to read. Often a san serif is best.
- Make your logo vibrant and interesting. Best to use colour; if you use B & W, make sure its something eyecatching, otherwise it may look boring.
- How well does your logo translate to other mediums besides your biz card? Check out printing materials, website layouts and look at both portrait and landscape versions to see if it still works OK.
- Are there too many colours? If using PMS colours, the cost of print goes up steeply with too many colours!
MORE BRAND LOGO TIPS LATER THIS MONTH |
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What is the difference between a Business Plan and a Marketing Plan?
What is a CRM? |
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