MARKETING NEWS HEADLINES: February 2012

Papa John's adds only e-commerce app to Kindle Fire

Papa John, the US pizza giant, is the first non-Amazon commerce app to be developed for Kindle Fire, which is normally used for purely content consumption.Pap John's intention is to offer a convenient food option for the Fire device, to consume while users are reading or checking the weather or facebook.This app has only been out since 25th january, so too early to tell how successful it is. However, Papa John's motivation behind the app's release was a recognition of the Kindle Fire's potential as a significant application, amongst the usual range of devices apps are developed for such as iPad,iPhone, Androids etc. Source: Mobile Commerce Daily Full Article: http://www.mobilecommercedaily.com/2012/02/03/papa-john%e2%80%99s-kindle-fire-app-extends-the-device%e2%80%99s-capabilities-beyond-content-consumption

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