For any new business preparing to launch a new product or an entire start up company, there are some critical steps to undertake well before launch. These may seem at first glance to be basic questions but the ... > more
It is a reality that when starting a business there is often limited funds for investing in promotion. Even established businesses will limit their promotion spend on the assumption that promotion is expensive. But did you know that some of the best marketing ideas cost very little or even nothing except your time… >more
While it’s certainly not a hoped-for-thing to be made redundant in a financial crisis, being out of work sometimes can open other doors. Small business is often the door that looks most promising ... >more
An important part of any company's marketing strategy is identifying what markets they will sell to and with what strategy will they approach these markets. Three generic types of options include overall cost ... >more
