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MARKETING NEWS HEADLINES: February 2012

February 3, 2012

Smartphones outsell total PCs for first time

For the first year ever, total PC sales around the world were outpaced by total smartphone sales, in units at least, according to data released Friday by market analyst firm Canalsys. Nearly 488 million smartphones were shipped, compared to just (just!) 415 million PCs. Of course, this doesn't mean PCs are dead.The global PC market grew 15% in 2011, Canalsys says almost entirely because of the 274% increase in tablet sales, which itself is largely due to the iPad. Canalsys counts the tablet as a PC, which is a different methodology than some others use..

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