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Five basic areas to check ‘How well your brand logo works':
Is there just wording or an image as well? Images help build a stronger brand identity.
Use a font that is not too flowery or stylistic; these are hard to read. Often a san serif is best.
Make your logo vibrant and interesting. Best to use colour; if you use B & W, make sure its something eyecatching, otherwise it may look boring.
How well does your logo translate to other mediums besides your biz card? Check out printing materials, website layouts and look at both portrait and landscape versions to see if it still works OK.
Are there too many colours? If using PMS colours, the cost of print goes up steeply with too many colours!
MORE BRAND LOGO TIPS LATER THIS MONTH
What is the difference between a Business Plan and a Marketing Plan?
