There are lots of books on the subject of websites and it is good to read what you can to gain more knowledge about how to make your website work more effectively.
But for those of you who don't have enough time for books, here are some basic steps that many businesses still miss when looking at their website in development or when measuring performance.
Make sure your pages (especially the home page) are not too heavy with flash
How many times have you opned a website only to find they have annoying flash at the beginning which takes forever to run?
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Five basic areas to check ‘How well your brand logo works':
Is there just wording or an image as well? Images help build a stronger brand identity.
Use a font that is not too flowery or stylistic; these are hard to read. Often a san serif is best.
Make your logo vibrant and interesting. Best to use colour; if you use B & W, make sure its something eyecatching, otherwise it may look boring.
How well does your logo translate to other mediums besides your biz card? Check out printing materials, website layouts and look at both portrait and landscape versions to see if it still works OK.
Are there too many colours? If using PMS colours, the cost of print goes up steeply with too many colours!
MORE BRAND LOGO TIPS LATER THIS MONTH
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